Maersk Oil

Task: On the annual safety day at all Maersk Oil’s offices around the world, Maersk wanted a film that could make everyone understand the concept of “safety barrier” in the Bow Tie Model and the role of each employee when it comes to process safety.

Synopsis: Citizen Dane / RISK Film developed an animated universe, and along with Maersk’s specialists in process safety, we “translated” the complex message into an accessible and engaging cartoon.

Result: From Kazakhstan across the North Sea to Brazil, the film was delivered in each country’s own language and these distinctive characters could later be used in many other contexts on posters, brochures, in e-learning and on the web. The characters soon found themselves on even more “new assignments” in the Maersk company, since Maersk Drilling also got its own version of the “Bow Tie” within the same animated universe.