Danish Health Authority
Background: Many young people do not give much attention to daily hygiene and do not wash their hands properly.
Solution: This witty film – ‘What’s on your fingers?’ – illustrates why it is important to wash your hands.
Campaign: This film – produced by Citizen Dane – was one of many films used in a campaign launched by the Danish Health Authority (Sundhedsstyrelsen).
Display: The films were distributed to higher and further education institutes across Denmark, inspiring young people to discuss and improve their hygiene habits. A short version was produced and posted on YouTube.