Danish Health Authority

Task: The Danish Health Authority (Sundhedsstyrelsen) wanted to make young people more aware of the importance of proper handwashing.

The most common cause of the spread of the virus is when we forget something as basic as washing our hands after having used the restroom or before preparing food.

Production: we produced three witty dilemma films about everyday life situations, as well as more fact-based information films – still with a humorous vein.

Campaign: The films were part of a campaign launched by the Danish Health Authority.

Display: The films were distributed to higher and further education institutes across Denmark, inspiring young people to discuss and improve their hygiene habits. A short version was produced and posted on YouTube.