Maersk

This is a video in which no one wants to star as the main character. It is about motivating people to do something to avoid accidents – especially when considering their own behavior.

For that reason, we use the narratives of people who are faced with death in their everyday work:

For example, the forensic getting ready for an autopsy while describing the severe damages he has seen happening to people who have fallen – only a few meters – and died.

And the funeral director doing the preparations for a funeral, while describing his considerations concerning facing families in sorrow, and how much it affects – even an experienced funeral director – when having to bury relatively young people.

We additionally meet an insurance representative who describes how unprepared for death most people are – especially when it comes to the practical aspects and the proceeding life of the family.

All three are very calm and objective in their account, which means that the audience will have to fill out the emotional gap. The whole time, there is an invisible main character – the deceased – and the intention is that the audience pictures themselves in that role.